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Monday, 24 November 2014

The French male chauvinist's ideal Christmas present for his "other half"?

With Christmas (it's no good groaning, it's that time of year again) just over one month away, it's time perhaps to begin thinking about what you're going to buy your nearest and dearest.

And for the male chauvinists among you who might be looking for ideas as to what to offer your better/other half, her indoors, swmbo or whatever suitably clichéd term you might wish to use, Rowenta has come up with what could well be the "perfect" gift.

After all, it's clearly something only women use.

A vacuum cleaner.

Yes - it's THE thing made for HER!

At least if you're reading through the diagrammatic instructions that accompany the "made in France" Rowenta x-trem power aspirateur (that's your French word for the day. Try dropping it into a conversation. You'll definitely impress).

Now, neither the country of production (France) nor of the manufacturer (Germany) might seem particularly relevant until you cast an eye over (and this is admittedly a somewhat shaky and definitely laboured link to give this piece a semblance of up-to-date newsworthiness) the recent annual report from the World Economic Forum on the global gender gap.

It looks at gender quality worldwide in terms of education, work and health and ranks countries accordingly. As you might expect Germany at 12th position and France 16th rate reasonably well.

After all both are countries in which women's rights and gender equality are promoted - albeit with varying degrees of success.

Somehow though housekeeping and cleaning in this case (as far as Rowenta is concerned), are still apparently very much the domain of women.

How can you tell?

Well, it's back to those diagrammatic instructions - so handy as the written ones only come in nine different languages.

Because although the hand in the illustrations might well be considered to be androgynous enough to give the appearance that the instructions were for both men and women, those featuring the foot (figures 10 and 14) clearly give the game away.

Yep - that's definitely a woman's foot - or at least one clad in a woman's shoe.

So there you have it. A product aimed at, and to be used by, women.

Surely the ideal Christmas present "just for her".

So Messieurs, try stuffing that in the stocking or placing it wrapped at the foot of the Christmas tree and wait for the "squeals of joy and delight".

It'll be a Christmas you'll never forget.

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