The annual beauty pageant to elect the country's newest Miss falls on the same weekend as the national Téléthon.
|A kiss from the president of the jury Alain Delon, as Marine Lorphelin is crowned Miss France 2013 - Ah! (screenshot from TF1)|
Meanwhile the public-owned France télévisions, and most notably France 2, treats viewers to the money-raising event meant to encourage the French to tune in and dig deep into their pockets for the muscular dystrophy charity l'Association française contre les myopathies (AFM).
No prizes for guessing which "wins" in terms of viewing figures or ratings. More than eight million watched Miss France being crowned while not even one-and-a-half million managed to stick with the Téléthon.
But hang about.
Wouldn't it be more rather more noble if the organisation which owns the rights to the pageant, the Dutch television production company Endemol, actually chose another date.
After all it surely wouldn't require too much organisational effort and it would avoid the clash of conscience so many French must have: cheesy glamour or worthy (albeit it somewhat soporific in its length) charity event.
Just for the record this year's Miss France and the young woman who will spend a year upholding the values of the country...you know, the three teas: frivolity, maternity and...um...qwerty (or should that be azerty?) is Marine Lorphelin, a 19-year-old medical student from the town of Mâcon.
Miss Burgundy - as was - "charmed the judges and television viewers" to be crowned the new Miss France ahead of Misses from Tahiti and Nord-Pas de Calais.
Also taking part in what must be the only truly global national beauty pageant around were Misses from other far flung regions of France (and not just the bit at the heart of Europe that everyone knows and loves) such as Guadaloupe, Guyane, Martinique, Mayotte, New Caledonia, Saint Martin and er...South Kensington!
Well why not?
After all, the French president François Hollande has just appointed TV environmentalist, journalist and miffed Europe Écologie-The Greens presidential primary candidate Nicolas Hulot to the post of "Special envoy to protect the planet".
So why shouldn't France have women from around the world battling it out to be crowned the country's latest Miss?