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Monday, 11 June 2012

Dog food manufacturer's irresistible offer - not

Surely it's not meant to bamboozle - that would of course be reprehensible and probably illegal.

But the offer Royal Canin, the French manufacturer and supplier of dog food, is currently making, is hardly one either owners or their pets will drool over.

Added to that, there are also the hoops you have to jump through ("virtually" speaking) to take up the company's not-so generous promotional offer.

At first sight it all seems innocent enough. And that of course should be the clear sign that there's more to it than meets the proverbial eye.

That bright yellow sticker on the four-kilogramme bag of puppy biscuits offering three vouchers worth €24 seems to suggest there's a great saving to be made.

In fact, if you do the sums, Royal Canin would appear to be giving away the next four-kilogramme bag you buy (retail price €22, give or take the odd centime) and some money off the purchase after that.



Because, of course, all is not what it seems.

There's the very small print to read on the package - whose terms only become apparent when you log on to the company's site to register, as required.

First up you're asked to complete an application form with your name, address and email.

Whoa - that online method of sending you unwanted (is there any other sort) junk mail.

Give Royal Canin its due though. It allows you to choose not to accept emails with other promotional offers.

Read the rules and regulations (does anyone - ever, really?), complete the promotional code (which you can find on the package) and move on to the next step.

Once there you're asked how many animals - dogs and cats - you have.



Wasn't this supposed to be about getting money off a bag of puppy biscuits?

After all the name of the site suggest as much. Doesn't it?

Enter the age, sex, date of birth, breed and whether neutered.

You can have up to three dogs and/or cats (for their records and to market better their products probably) and if you don't have another animal apart from the one you've registered, you have to say as much. It's a required field.

Confirm your info.

The next page is one from which you can print your collector's card - and that's the point at which you realise that the conditions you didn't read properly on the package - mainly because they're written in the smallest of typeface - are all there repeated in glaring black and white.

All you have to do is:

Print the collector's card and attach in the appropriate place the following;

1). The receipt from the shop for the original purchase.

2). That yellow sticker from the package - into a space roughly 10 times smaller than the size of the sticker. Oh well. What the heck.

3). The barcode from the package. Scissors please!

Once you've assembled your Blue Peter project, you send the whole thing off to the address given and within three weeks you'll be sent your vouchers.

But "ta da". Here's the catch.

The three vouchers are worth €8 each (hey, Royal Canin can do maths) and may only be used - ONE AT A TIME - on an individual bag of...get this...15 kilogrammes. Recommended retail price €62.99.

So in other words to take full advantage of that fabulous €24 saving, you first have to fork out €188.97.

And that folks, is a "promotional offer", the likes of which you simply cannot fail to resist - n'est-ce pas?


Anonymous said...

I've decided to do without industrially-produced dog food for my own labrador puppy. I mix vegetables, rice, and mince which I cook myself. I cook vast quantities which I freeze. Guess what? It's much cheaper than you think (and far cheeper than bags of Royal Canin or other brands), and my sweet LolyPoop just loves it!


Royal Canin said...

Royal Canin pet food focus totally on the animal, with the aim of improving daily life and ensuring better health for dogs and cats through nutrition.
Royal Canin Dog Food

France Today said...

Thanks for the comment Royal Canin. In other words the company is a totally philanthropic one, only interested in the welfare and health of dogs without necessarily turning a profit. Ha ha. The point of this post was to show that the bottom line - not surprisingly - is to make money.

Karan Gupta said...

Thanks for sharing above information, Keep it on update. Royal Canin focus totally on the animal, with the aim of improving daily life and ensuring better health for dogs and cats through nutrition. Put simply, only knowledge of the real nutritional requirements of dogs and cats and respect for their individual needs can make the development of nutritional solutions suited to their needs possible.

Whether you have a small, medium, maxi or giant dog, whether you have a pure breed dog, whether you have a cat, Royal Canin can offer unique nutritional answers that will guarantee :

* An optimal digestibility and palatability
* The proper nutrients and level of nutrients to meet the energy requirements
* The proper nutrients and level of nutrients to maintain a healthy skin and coat
* Adapted kibbles (textures and shapes) for the jaws of the dog to make them easier to prehend and chew.
Eshop Pet Club India

Antor Biswas said...

Fortunately, because I've known for years that my dog has food allergies, his palette has not been given the chance to become snobby as he is on a very limited diet and always has been. He thinks a raw carrot or frozen green bean are among the greatest treats in the world. If my dog refuses to eat a new kibble, I know I can add things like chopped carrots (allergy tested and approved) to get him to eat it.

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