The idea was simple enough.
In the words of the channel; a big red button was placed in the centre of a small town in the Flemish-speaking part of the country with a sign saying "Push to add drama".
Push the button to "add drama" (screenshot YouTube video)
Some passers-by took the bait and did exactly that.
And what happened next was something like Candid Camera meeting a flash mob.
A brilliant commercial, cleverly effective as some viewers have commented?
Or a terrifying load of junk?
Either way, it has certainly grabbed the Net's attention - not to mention that of the poor individuals caught up "in the action".
How would you have reacted?
And what do you think of it.
Oh yes - the text in is English and the action is...er "universal".