To mark the 60th anniversary of Britain's Queen Elizabeth II's accession to the throne, La Matinale's presenter, Maïtena Biraben, began the programme disguised as...well who else really?
Maïtena Biraben as Queen Elizabeth II (screenshot from La Matinale)
Dressed from head to toe in what was presumably meant to be a regal version of Barbie pink and donning a ridiculous wig, Biraben got the programme underway to the strains of the 1977 hit "God save the Queen" by the English punk band the Sex Pistols.
An indication surely that just in case viewers were having a hard time realising the whole thing was a parody, the "fun" had to be underscored with a dated song that "attacked Britons' social conformity and deference to the Crown".
If you're telling a joke and nobody's laughing, try repeating it.
That's bound to raise a smile heh?
Thankfully the remainder of, what is usually, an excellent way to begin the day, had a more conventional approach to reporting and presenting, including a special on the anniversary, an interview and a look at the relationship the British apparently have with their head of state.
Biraben quickly "lost" the absurd garb although it some of it managed to find its way on to fellow journalist Léon Mercadet towards the end of the programme.
Well, mildly so perhaps, although it's not hard to imagine that if the Queen had seen it (not exactly likely it has to be admitted) she might well have quoted one of her antecedents to the throne, Victoria, with a cutting, "We are not amused".
Biraben ended Tuesday's edition of La Matinale with a hint that viewers should expect something "special" the following day to mark the release in France of Star Wars Episode I: The Phantom Menace 3D.
After Biraben as Queen Elizabeth II comes Darth Vader perhaps?