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Thursday, 12 January 2012

Renault's hip and progressive TV spots

Over the years Renault's Twingo advertising campaign has included several very clever television spots that have, in a simple way, challenged viewers' expectations of what is going to or is supposed to happen.

There was the "drag queen" spot in which a 20-something pulls up in his friend-filled Twingo in front of a trendy nightclub.

There's a queue waiting at the door, including several drag queens.

(Meaningful) looks are exchanged between one of them and the young man until the latter shouts over,"Papa can you help us get in?"

Then there was the "strawberry condom" commercial featuring two women in a car; a grandmother and her granddaughter.

As the older woman parks, the younger woman's 'phone starts ringing and in her attempts to scrabble around in her bag to find it, she upsets some of the contents of the bag on to the floor.

Among the items that fall out is a conbdom which the grandmother picks up to inspect.

"Sophie," she says questioningly.

"You like strawberries now?" and laughing she tucks it into the pocket of her blouse.

And there was a commercial which saw a mother and daughter driving and as they stop at a traffic light the mother spots a poster featuring her scantily-clothed daughter.

"What," she exclaims.

"You've found a job and you didn't tell me.

Don't you just love the commercials for the Renault Twingo?

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