Marion Cotillard (from Wikipedia)
French Oscar-winning actress Marion Cotillard was spotted breastfeeding her five-month-old son Marcel in public!
Yes, sit down for a moment. Gather your wits about you and take a deep breath. It's as bad as that.
The "incident" is hard to confirm from this side of the Pond because access to The National Enquirer's site sadly (ahem) isn't available in France.
But according to the weekly French celebrity gossip magazine Closer, its US equivalent is running with the story that once again has "Americans shocked".
And it's almost as much almost of a faux pas (although that might just be Closer taking a tongue-in-cheek approach to The National Enquirer piece) as the 36-year-old's questioning in an interview of the official explanation of the September 11 terrorist attacks; an interview that had taken place before but was republished shortly after she received her Oscar for Best Actress in the film "La Môme" (La vie en rose) in 2007.
A witness, shocked by Cotillard's recent "revelation" apparently described to The National Enquirer how the French actress took Marcel in her arms when he began crying and thinking nobody was watching, "Opened her blouse to expose her right breast to allow him to feed."
Yes, terrible isn't it?
"When she noticed that everyone was apparently looking she asked the nanny for a blanket to cover Marcel and her breast," the witness added.
Just as well perhaps that US socialite and reality TV star Kim Kardashian wasn't around at the time.
In 2010 the 31-year-old reportedly got all of a Twitter about a woman she had seen breastfeeding in public.
Seriously though, shouldn't the headline to Closer's story and that of The National Enquirer have read something along the lines of "French actress Marion Cotillard seen breastfeeding in public. So what! (Or Hooray!)
Next (story) please.