It was only released a couple of weeks ago, but already a new HIV prevention video in France is creating the anticipated stir on the Net.
While YouTube has slapped a "potentially inappropriate content for some users" warning for those thinking about watching the video and requiring them to verify that they're adult enough by signing in first, the French-based video sharing website Dailymotion seems to have no such qualms.
As Laetitia Reboulleau writes in the French edition of the monthly women's magazine Marie Claire reactions to "Sexy fingers" video have been mixed.
"There are those who find it 'shocking'," she writes, "while other simply fail to see the link between its content and the rapid finger prick HIV test."
Launched by AIDES, a French association involved in the fight against HIV and viral hepatitis, and created by the JWT advertising agency, the "Sexy fingers" video is part of a new campaign in France to promote the use of the rapid finger prick HIV test.
The monthly gay magazine Têtu describes the video as "simple, original and rather sexy, using animation throughout to show the various sexual activities that can be achieved with just one finger."
And that's the link to the rapid test according to Floriane Cutler, AIDES director of communications.
"We want to create a buzz to make people realise how easy it is to be tested," she says.
"It's a video for everyone and while it's making the point that the test is a simple one, it's only meant to be show a 'tendency' (as in a pregnancy test) and not a definitive result," she adds.
"Of course it should be followed up by a proper HIV test."
Alongside the video there's also a website with an Android application allowing users to play a game, all clearly aimed at a younger generation.
And it's being backed up by an AIDES campaign this summer to offer finger prick testing by specially-trained volunteers in nightclubs and bars, initially in the French capital and then later across the country.
As far as the association is concerned it's meant to make getting the test almost as familiar as talking about sex in the first place.
But, as Reboulleau points out in Marie Claire, there are those who question how people will react to being given the news that they've tested positive in front of their friends.
Back to that video though, and whatever you think of it - whether it works or misses the point entirely - it's good to see the folk at YouTube taking a stand on the moral well-being of those who it deems potentially inappropriate viewers.
Since when has a campaign encouraging people to get themselves tested warranted a warning - no matter how suggestive it might (or might not) be?
Sexy Fingers (2011) par AIDES-association
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