The chain is testing a "snore absorption room" in nine different hotels across Europe and the Middle East from June 27 to July 1.
Crowne Plaza Paris République (screenshot from YouTube video)
One of the hotels at which guests can book the snore absorption room - at the same price as any standard room - is the Crowne Plaza Paris République in the French capital.
And as Olivier Billard, the Rooms Division Manager of the hotel, told Europe 1, the idea is to allow both guests in the room to get a good night's sleep.
"The concept is being tested throughout the week at our hotel in just one room which has been specially converted to minimise the noise made by the person snoring," he told a rather perplexed and definitely ill-behaved team during Laurent Ruquier's afternoon round-table radio show on Monday.
"The walls and the headboard have been sound-proofed and there's also a special anti-snoring pillow which prevents the person from lying on his or her back," he continued.
"To help the person being kept awake by the snoring there's a white noise machine which emits a relaxing sound similar to the wind in the trees."
Sceptics might think that the idea nothing more than a publicity stunt especially as it's on a trial basis.
But as Business Traveller points out the Crowne Plaza chain has a reputation for "innovation".
In 2010 for example it came up with the idea of putting real grass in a number of its meeting rooms at two of its British and one of its Irish hotels to "unlock some long-forgotten childhood creativity."
And last year as part of an eco-friendly initiative the Crowne Plaza Copenhagen Towers in Denmark installed electricity-producing bicycles and offered guests a free meal if they produced 10 watt hours of power.