Mario Baquero has had his 15 minutes of fame - one which undoubtedly left Spain's public broadcaster Corporación Radiotelevisión Española (RTVE) rather red-faced and television viewers more than a little open-mouthed.
Appearing under the alias of "John Cobra", the rapper appeared on RTVE television on Monday evening in a live broadcast of the country's search for a song to send to this year's Eurovision Song Contest.
Not content with putting in a less-than-impressive vocal rendition of his entry "Carol", the 31-year-old then when on to cause a commotion (to put it politely) by hurling insults at the studio audience and making obscene gestures.
And the whole "performance" was broadcast live on Spain's public television channel with more than two-and-a-half million viewers having the pleasure of the rapper's behaviour.
Yes another Eurovision Song Contest story (groan) as the "excitement" hots up around Europe with each country in the process of choosing its contestant to send to Norway in May.
The actual contest might indeed still be more than three months away, but that doesn't stop it from making the headlines.
When Spanish viewers tuned in on Monday to watch the prime time programme that would decide which act would represent the country in Oslo in May, they probably weren't expecting the eyeful and earful to which they were "treated" when Baquero stepped up to the microphone.
After being booed by the audience, the 31-year-old then went on to give as good as he had been given, much to the embarrassment of the programme's presenter, Anne Igartiburu.
She made a valiant attempt at trying to prevent Baquero from continuing his antics but even after he had finished "singing" the rapper seemed determined to revel in his newly found "glory" and subjected the viewing public to ever more lewd displays.
This being the age of the Net of course, it didn't take long for the clip to make its way to an even wider audience.
So if you're really keen to see what Spanish television viewers had the "pleasure" of experiencing, you only need to watch the accompanying video.
You don't need to understand a word of Spanish to get the gist of what he was saying.
Spain (along with many other countries) drags out the whole process of choosing its candidate for the annual musical jamboree that is the Eurovision Song Contest by making a television extravaganza out of it and allowing the public to decide which act should be sent to the finals.
A decision Spain's RTVE might well be ruing after Monday night's broadcast - at least in the matter of taste if not ratings.
Perhaps they would be well advised in future to follow the example of France, where it's left to the public broadcaster to decide who will sing what, and nobody else gets a say.
Just for the record (ouch) the winning contestant - chosen by a combination of a professional jury and the viewing public - was Daniel Diges singing "Algo Pequeñito".
And Spain, one of the so-called Big Four financial contributors on which the contest depends, will be hoping he'll manage better than the 23rd place (out of 25) in Moscow last year.
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